Brand It | a blog by fallon gerst
Welcome to my blog, where I write about all things Squarespace, branding and design. You can also find my favorite list of tools and resources using this link.
Use Pinterest To Drive Traffic To Your Website
You might be surprised to know that most of my website traffic is generated from Pinterest. While most people think of Pinterest as a social media platform, it was actually designed as a search engine. In order to show up higher in the feed, you'll need to make some adjustments to your Pinterest profile. I've outlined some simple upgrades you can make to your account to start driving more traffic to your website (today!).
Why You Need to Update Your Instagram Hashtag Strategy
Crafting a solid Instagram hashtag strategy is an effective way to increase your engagement, and ensure that your content is being discovered by the right audiences. One of the most difficult aspects of effective Instagram marketing is actually deciding which hashtags you should be using. I've provided a few ways to help get you started.